Yield management is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize returns.
For hotels, this basically means managing your prices according to availability.
For example, if you have many rooms available, you should drop your bprices in order to attract more guests. It's all about supply and demand.
So say for example there's a big rugby game on at the weekend and you know you will be booked out, then you can up yourprices on the affilitate websites, so that you can mazimise your earning potential per room.
If you have a booking engine on your website you can adjest your prices the same way.
For hotels, this basically means managing your prices according to availability.
For example, if you have many rooms available, you should drop your bprices in order to attract more guests. It's all about supply and demand.
So say for example there's a big rugby game on at the weekend and you know you will be booked out, then you can up yourprices on the affilitate websites, so that you can mazimise your earning potential per room.
If you have a booking engine on your website you can adjest your prices the same way.
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