I can't believe I still haven't figured out how to juggle 5 balls. It's been on my
to do list every year for the last 4 years. It's getting ridiculous now at this stage.
<a href='http://www.squidoo.com/learndjembe'>djembe photos</a>
\<a href='http://www.squidoo.com/learndjembe'\>djembe photos\<\/a\>
Tuesday, February 5, 2008
Test 1
I can't believe I still haven't figured out how to juggle 5 balls. It's been on my
to do list every year for the last 4 years. It's getting ridiculous now at this stage.
<a href='http://www.flickr.com/groups/djembe'>djembe photos</a>
to do list every year for the last 4 years. It's getting ridiculous now at this stage.
<a href='http://www.flickr.com/groups/djembe'>djembe photos</a>
Sunday, February 3, 2008
social book marks and aboutus
Hey guys, a quick tip for all site owners, expecially hotels
Look at these 2 sites:
djembefola
Dating
They both have pages on a high authority domain about us.org.... you should have that too.
So I got interested in where the other links were coming from and found this too djembe social bookmarking.
As usual the software directories got there first.
Look at these 2 sites:
djembefola
Dating
They both have pages on a high authority domain about us.org.... you should have that too.
So I got interested in where the other links were coming from and found this too djembe social bookmarking.
As usual the software directories got there first.
Saturday, February 2, 2008
Friday, February 1, 2008
Website
You will find more nuggets of useful information for hotel maketing on James Farrell's site.
Friday, January 11, 2008
A booking engine's all well and good, but your site will sell you.
So it's essential to have your own independent booking engine, but it will only be as effective as your website allows it to be.
It is your website that will sell your hotel and convice people to make a reservation. For that reason it is vital that you have a well presented website. A website that is professionally designed and is made to appeal to your target audience.
Defining who your target audince is, is the first step of developing your marketing strategy. From here we can begin to formulate a promotion plan. Are you targetting backpackers, business people, old age pensioners, the gay community etc?
It is a vital principle of marketing and warfare that you must divide in order to conquer. You cannot appeal to everybody all of the time and therefore you must segment your intended audience and decide how to appeal to each individual group.
Chew on that for a little while...
It is your website that will sell your hotel and convice people to make a reservation. For that reason it is vital that you have a well presented website. A website that is professionally designed and is made to appeal to your target audience.
Defining who your target audince is, is the first step of developing your marketing strategy. From here we can begin to formulate a promotion plan. Are you targetting backpackers, business people, old age pensioners, the gay community etc?
It is a vital principle of marketing and warfare that you must divide in order to conquer. You cannot appeal to everybody all of the time and therefore you must segment your intended audience and decide how to appeal to each individual group.
Chew on that for a little while...
Wednesday, January 9, 2008
Why your primary promotion strategy should be your website
Your website is like your own PR company. They take all your calls and spread your word 24/7 without a break.
Many hoteliers believe that as long as they are doing ok with their affiliates there's no need for a website, let alone promoting themselves. This is just not true. It is very ricky to become overly dependent on any one income channel and many hotels are overly depenedent on their affiiates.
Lets not forget that most affiliates take about 10% commission on each booking.
Guests know this too, so even with zero search marketing or adword campaigns you will already see returns with guests googling the hotel name in order to get the best rates and prices.
Customers expect to be able to book on the website of the hotel they would like to stay in and would definietely be asking questions if this was not possible. In many respects, this is a matter of competitive parity as much as a competitive edge.
There are some free booking engines available, but in general you get what you pay for. These free ones are clunky awkward and not easy to use. They also tend to stick out like a sore thumb on your site as they have very personisation options.
They also charge very high rates per transaction, which is not surprising as this is how they make their money. Remember a booking engine is a long term solution and therefore a once off fee is very easy to justify.
Many hoteliers believe that as long as they are doing ok with their affiliates there's no need for a website, let alone promoting themselves. This is just not true. It is very ricky to become overly dependent on any one income channel and many hotels are overly depenedent on their affiiates.
Lets not forget that most affiliates take about 10% commission on each booking.
Guests know this too, so even with zero search marketing or adword campaigns you will already see returns with guests googling the hotel name in order to get the best rates and prices.
Customers expect to be able to book on the website of the hotel they would like to stay in and would definietely be asking questions if this was not possible. In many respects, this is a matter of competitive parity as much as a competitive edge.
There are some free booking engines available, but in general you get what you pay for. These free ones are clunky awkward and not easy to use. They also tend to stick out like a sore thumb on your site as they have very personisation options.
They also charge very high rates per transaction, which is not surprising as this is how they make their money. Remember a booking engine is a long term solution and therefore a once off fee is very easy to justify.
Subscribe to:
Posts (Atom)